Facebook Marketing Essentials Online Course

Module 1: Making The Most Out Of Your Facebook Page

• 1.1. Meet your tutor, social media manager, and YouTuber, Latasha James
• 1.2 How this course will help you
• 1.3. Your industry focused Facebook page setup
• 1.4. Creating great branding for your Facebook page
• 1.5. Using Facebook as your CRM
• 1.6. Additional Facebook features

Module 2: Building A Successful Content Strategy

• 2.1. Understanding Facebook’s potential for your business
• 2.2. How to increase your Facebook organic reach
• 2.3. Creating the best images and videos for your Facebook page
• 2.4. Facebook Live strategy
• 2.5. Scheduling Tools for Facebook

Module 3: Mobilizing Facebook Groups

• 3.1. What Facebook groups can help you achieve
• 3.2. Creating a successful Facebook group
• 3.3. Attracting a large number of people to your Facebook group
• 3.4. Content strategy for posting to Facebook groups
• 3.5. Solving common problems that group admins face

Module 4: Facebook Ads Optimized

• 4.1. Boosting vs. Ad campaigns
• 4.2. Ad objectives and KPIs
• 4.3. Facebook ad content formats and how to create them
• 4.4. Custom-building loyal audiences
• 4.5. Retargeting with the Facebook Pixel

Module 5: All-important Analytics

• 5.1. The importance of KPIs and measuring analytics
• 5.2. Facebook Metrics defined
• 5.3. Unlocking the power of Post Analytics
• 5.4. Understanding Page Insights
• 5.5. Making the most of Group Insights
• 5.6. Your learning journey and farewell